Company Description
Lyras A/S is a cleantech company transforming how the processing industry handles liquids. Our patented Raslysation™ technology delivers a sustainable alternative to traditional thermal processing, reducing energy consumption and water use while improving product quality and operational efficiency.
Based in Aalborg, Denmark, we control our entire value chain, from R&D and system design to production, testing, and customer support. This gives us the agility to innovate and the reliability to serve global customers in dairy, food processing, and industrial sectors who are committed to reducing their environmental impact.
About the role
We're looking for our first Channel Manager to establish and lead a referral partner network that complements our direct sales efforts. This is a unique opportunity to own a function from inception you'll set the strategy, build relationships, and create the systems that turn partner referrals into a meaningful revenue stream.
Reporting directly to our Head of Sales, you'll have real autonomy from day one. You won't be optimizing someone else's process; you'll be creating one.
What you´ll do
Build and manage the referral partner network. Identify, recruit, and onboard partners across key geographies and market segments. Create the framework for how partnerships work, from incentive structures to deal flow processes.
Design the referral strategy
Determine which segments, geographies, and partner types matter most for Lyras. Create go-to-market plans that make it easy for partners to sell our solutions with confidence.
Support and manage partner relationships
Train partners on our solutions, track their pipeline, and maintain the relationships that keep them engaged. You'll divide your time between scaling and maintaining the network and might have key account management on top when feasible.
Measure and report progress
Establish KPIs for partner performance, pipeline health, and revenue contribution. Present quarterly insights to leadership on what's working and where to adjust course.
Who we´re looking for
You have 5+ years of experience building or managing partner and referral networks in B2B sales. You're comfortable in ambiguous situations and can create structure where none exists. You're a skilled negotiator who builds trust across cultures and markets. You're fluent in business English, other languages are a bonus but not required.
Beyond the essentials: willingness to travel regularly, and ideally some familiarity with dairy, food processing, or industrial equipment sectors.
What success looks like
In your first two years, you'll have established a solid, active global partner network generating consistent referral revenue. By year three, referrals are a recognized, scalable revenue stream, a genuine second channel that complements direct sales and has room to expand.
Practical Details
Reports to: Mads Aamann, Head of Sales.
Start date: As soon as possible.
Location: Lyras HQ, Aalborg, Denmark (on-site).
Salary and benefits to be discussed based on experience.
For questions or clarifications, get in touch with Mads Aamann.
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